I recently found an article about the ad-supported cable ratings for February. Overall, it seemed that the ratings for cable channels have gone up (many in double digit percentages) during the month as compared to January.
As far as the top performing networks go, USA placed first, getting an average of 3.41 million nightly viewers.
TNT (the one we're all interested in) placed second, with an average of 2.49 million viewers nightly. This was a 10% increase compared to last February, and a 9% increase amongst it's younger viewers (aged 18-34), putting it into 3rd place for that demographic.
An increase in ratings is always a good thing for a TV network, and I'm sure TNT is very happy about it. Although TNT has always performed pretty strong (especially since the introduction of "Closer") it's never been something younger audiences really watched. Most aren't that into Drama. But I think that the introduction of it's newer shows ("Leverage" and "Trust Me") really may have triggered it's boost in ratings for this audience. Although I've only watched "Leverage", both shows seem to have a more light-drama attitude with a good amount of comedy mixed in, making them something that could more easily appeal to younger demographics. Overall, I'm highly interested to see if TNT's ratings further increase with this demographic as they continue their plan to add new original primetime content.
No comments:
Post a Comment